Gameplay ads that earn the first three seconds
Keep the gameplay. Test the reason to play.
Gameplay footage proves the game exists. The hook decides whether anyone watches it. FireplaceUGC pairs your real gameplay with creator-led framing, so you can test the challenge, the payoff or the player fantasy against the same capture instead of recording new footage for every idea.
Built for
Mobile game UA teams
Creative fatigue on install campaigns is faster than your capture pipeline.
Indie and mid-size studios
You have gameplay but no creator network to front it.
Performance agencies with gaming clients
You need many hook variations on a fixed set of captures.
When to use it
- You have real gameplay capture to build on.
- The hook or challenge framing is the variable you want to test.
- A presenter reacting to the game adds a reason to watch.
- 01
Capture the payoff
Record the moment a player feels clever, powerful or rewarded. That is the proof.
- 02
Frame the challenge
Write a creator line that dares, teases or asks: the reason to keep watching.
- 03
Keep footage constant
Use the same capture across the set so the hook is the only variable.
- 04
Produce in Gameplay Ad mode
Pair the creator framing with your gameplay across several hook variants.
- 05
Check accuracy
Confirm the footage represents the actual game as players will experience it.
Angles and hooks to start from
- Challenge
- “Only a few people get past this level. Let’s see.”
- Player payoff
- “This is the most satisfying move in the game.”
- Fantasy
- “If you’ve ever wanted to run your own [world], this is it.”
- Fail and retry
- “I lost this four times before I figured it out.”
Quality and testing checklist
- 01
Footage is real gameplay, representative of the actual game.
- 02
The hook lands before the third second.
- 03
Store rating, age suitability and platform rules respected.
- 04
Only the hook changes across a set.
Questions buyers ask
- Do I need my own gameplay footage?
- Yes. The gameplay is yours; the creator framing is generated around it.
- Can I show footage that isn’t in the game?
- No. Ad platforms and app stores expect gameplay ads to represent the real game. Keep captures authentic.
- How many hooks per capture?
- Three to five hooks on one capture is a practical starting set for reading which framing works.
- Who is responsible for the final ad?
- You are. FireplaceUGC produces the creative; you review claims, rights and disclosures, then publish and measure it in your own ad account.
Related guides and modes
Build the next test around one clear idea.
Keep the brief connected while you change the hook, actor, proof or offer one decision at a time.