Turn your expertise into daily video content.
AI talking-head videos for agencies, studios, IT firms, consultants, and service businesses.
Give Fireplace the message. Choose the presenter. Turn ideas, advice, news, services, and expertise into creator-style videos your business can publish every day.
Built for businesses with something to say
You already have the expertise. Fireplace puts it on camera.
Your team knows the answers.
You know what clients ask.
You know what’s changing in your industry.
You know the mistakes businesses keep making.
You know what your service does better.
The hard part is turning all of that knowledge into video consistently.
Fireplace lets you turn those ideas into realistic talking-head content without asking someone on your team to stop working, set up a camera, record twelve takes, and edit another video.
Write it. Cast it. Publish it.
Talking Heads built for daily content
Talking Video
Choose a creator-style presenter, give them the message, and create vertical videos ready for LinkedIn, Instagram, TikTok, YouTube Shorts, paid social, or your website.
Use the same presenter consistently or rotate actors depending on the audience and content.
Great for: Industry insights · educational content · quick tips · service explainers · trend reactions · common mistakes · FAQs · offers · announcements · thought leadership · lead-generation content · product and service updates
Explore Talking Video
One business has hundreds of things to talk about.
You don’t need a new campaign idea every morning. Start with what your team already knows.
Teach something
“Three things I would check before moving your company to Microsoft 365.”
Turn expertise into useful content.
Call out a mistake
“If your SEO agency is only sending you a ranking report every month, that’s a problem.”
Start with something the customer recognizes.
Answer a question
“One question we get from almost every client is whether they actually need a custom application.”
Turn FAQs into content.
React to industry news
“Microsoft just changed this, and here’s what businesses actually need to know.”
Stay part of the conversation without getting someone on camera every time news breaks.
Explain the service
“Here’s what actually happens when we take over IT for a new company.”
Make an invisible service easier to understand.
Share an opinion
“Most businesses do not need another AI tool. They need these three systems talking to each other.”
Build a recognizable point of view.
Create a hook around the problem
“If your development project has been sitting at 90% complete for three months, this is probably why.”
Speak directly to the buyer you want.
Your team shouldn’t need to become creators.
Creative playbooks for agencies
The mode determines how the video gets made. The playbook determines why someone should stop, keep watching, or send it. Start with one repeatable idea, then produce distinct hooks and takes around it.
- Expert point of viewNative fit
Rank, rate, compare
“Rank the tools, tactics, or mistakes your buyers already argue about.”
Why it earns attention: A specific opinion gives the audience something useful—and something to debate.
- Recurring seriesStrong fit
One point of view, every week
“Use one recognizable presenter and a recurring question, teardown, or industry take.”
Why it earns attention: Consistency builds a recognizable voice without repeating the same script.
- Humor and skitsSelective fit
Turn the misconception into the setup
“Start with the thing clients always say, then answer it with the useful truth.”
Why it earns attention: Recognition earns the laugh; the expert answer earns the share.
Some videos sell directly. Others teach. Others build trust. Others explain.
Others keep the company visible. Others give someone a reason to follow you today and contact you three months from now. Fireplace helps your business keep showing up.
And when you do want to turn the message into an ad, the same production workflow is already there.
The line this category holds
Keep client claims and presenter roles clear.
You are responsible for creative you run on a client's behalf, and the client is responsible as the advertiser. Fabricated testimonials expose both of you. Settle disclosure responsibility in the client contract, and read the AI Content & Disclosure page with them rather than at them.
Questions from agencies & service businesses
- Can we use the same actor for all of our content?
- Yes. You can keep a consistent presenter across your content or choose different Fireplace actors for different audiences and formats.
- Can we bring our own scripts?
- Yes. Use scripts written by your team, marketing agency, founder, subject-matter experts, or content team.
- Does the content have to be an ad?
- No. Talking Video can be used for organic social content, educational videos, thought leadership, explainers, announcements, and paid advertising.
- Can we publish content every day?
- Yes. Fireplace is designed to make producing recurring creator-led content much easier than organizing a new recording session for every video.
- Can we create content around industry news?
- Yes. Bring the talking points or approved script and quickly turn timely topics into video.
- Can different departments create content?
- Yes. IT, marketing, sales, leadership, product, and other teams can turn their expertise into different content series while keeping production inside the same workflow.
- Can we create a custom spokesperson?
- Yes. Custom actors can be used when you want a presenter specifically associated with your company or content strategy.
Your business already has something to say.
Teach it. Explain it. React to it. Have an opinion about it. Turn it into content. Fireplace gives you someone to put it on camera.
From $99/month · cancel anytime · no minimum term