AI video ads built for testing, not filling a feed
Move from brief to believable, campaign-ready concepts without waiting for a production calendar.
Generic AI video makes footage. A paid-social ad needs a hook in the first seconds, a reason to believe, and a format the platform rewards. FireplaceUGC focuses on the creator-led formats that carry paid social, and on producing them as comparable sets so each test teaches you something.
Built for
Marketers new to AI video
You want to know which ad formats AI can produce credibly today.
Performance teams
Creative volume is the bottleneck on how many ideas you can test.
Brand teams
You need on-brand vertical video without a full shoot for every idea.
When to use it
- The ad runs on vertical, sound-on paid social.
- You have more ideas to test than production capacity.
- A creator-led format suits the product better than motion graphics.
How it works
From product truth to a test-ready set
Production runs in whichever of the production modes proves the idea most clearly.
- 01
Pick the format for the proof
Talking video for a message, product in hand for a physical item, app demo for software, gameplay for games.
- 02
Write the first three seconds
The hook decides whether the rest is watched. Write several before anything else.
- 03
Keep one angle per set
Hold the angle constant and vary the hook or presenter so results are readable.
- 04
Generate and review
Produce the takes, then check every frame for product, text and spoken accuracy.
- 05
Export and read results
Export 9:16, run the set, and record which variable made the difference.
Angles and hooks to start from
- Pattern interrupt
- “Stop scrolling if you’ve ever [specific frustration].”
- Demonstration
- “Watch what happens when I [use the product].”
- List
- “Three things I wish I knew before buying [category].”
- Reveal
- “This just arrived and I’ve been waiting weeks for it.”
Quality and testing checklist
- 01
A clear hook in the first three seconds of every take.
- 02
Format chosen for what it proves, not for novelty.
- 03
Captions and on-screen text checked for accuracy.
- 04
Each set changes one variable so results can be read.
Questions buyers ask
- What kinds of AI video ads can FireplaceUGC make?
- Creator-led vertical formats: talking video, product in hand, box opening, app demo, gameplay, ad remake and virtual try-on.
- Which platforms are they for?
- Vertical paid social such as Meta Reels and Stories, TikTok and YouTube Shorts. You upload and run them in your own ad accounts.
- Can AI video ads look on-brand?
- Yes, if the script, casting and product assets are on-brand. Review each take against your brand guidelines before export.
- What does it cost?
- Plans are published on the pricing page and billed in credits. Lip-synced talking video on our Ember model costs 1 credit per second.
Related guides and modes
Build the next test around one clear idea.
Keep the brief connected while you change the hook, actor, proof or offer one decision at a time.