AI UGC for agencies that sell creative judgement
Give every client a faster creative testing rhythm without adding production overhead.
Agencies are paid for judgement: which angle, which hook, which format. Production capacity is what limits how many of those judgements get tested. FireplaceUGC turns each client’s product truths and briefs into reviewable creator-led variants, organised by client, product and project, so your strategists spend their time deciding rather than waiting.
Built for
Creative strategists
You have more angles per client than your production budget can test.
Account leads
Clients expect fresh creative every week and the calendar is slipping.
Agency founders
You want to offer creative testing sprints without hiring a production team.
When to use it
- You manage creative for several paid-social clients.
- Testing cadence is limited by production, not by ideas.
- You need client work kept separate and reviewable.
How it works
From product truth to a test-ready set
Production runs in whichever of the production modes proves the idea most clearly.
- 01
Set up the client and product
Keep each client’s products, briefs and takes in their own workspace.
- 02
Capture the product truths
Write the beliefs each ad should create, taken from the client’s real customer language.
- 03
Plan a sprint
Choose three angles and one variable to test per angle for the week.
- 04
Produce and review internally
Generate the variants, cut the weak ones, and prepare the set for client review.
- 05
Ship and report by variable
Export, launch, and report which hook, angle or format moved results.
Angles and hooks to start from
- Client’s top performer, new hook
- Remake the client’s strongest ad with three new openings.
- New objection
- Address the objection the client’s sales team hears most.
- New format
- Move a talking-head angle into product-in-hand or unboxing.
- New audience
- Recast the same script for a second audience segment.
Quality and testing checklist
- 01
Each client’s claims checked against their approved messaging.
- 02
One variable per variant, recorded for the client report.
- 03
Disclosure requirements agreed with the client up front.
- 04
Internal review before anything reaches the client.
Questions buyers ask
- Can I manage several clients?
- Yes. Work is organised by product and project, so each client’s briefs and takes stay separate.
- Can I use the output in client campaigns?
- Rights in the ads you create are set out in the ownership section of our terms. Read it before you commit client work, and agree disclosure with each client.
- Is there an agency partner programme?
- We run an affiliate programme with recurring commission for partners who refer customers; see the affiliates page.
- What does it cost?
- Plans are published on the pricing page and billed in credits. Lip-synced talking video on our Ember model costs 1 credit per second.
Build the next test around one clear idea.
Keep the brief connected while you change the hook, actor, proof or offer one decision at a time.