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AI UGC creative studio for performance teams

Turn a product, script, or reference into believable creator led ads. Generate distinct takes, review them in one workspace, and use each result to shape the next variation.

Create your first adView real examples

500M+ aggregate views across ads made with our AI actors

From $99/month · cancel anytime · no minimum term

OUR FLAGSHIP AVATAR MODEL

Meet Ember.
Built for more than short clips.

Our flagship avatar model is built for fast, cost-efficient video creation, from a quick ad to a full-length story. Turn your audio into an expressive presenter, then build the complete video in the Fireplace Editor.

  • Built for speed

    Designed for quick iteration, so you can spend more time shaping your story.

  • Designed for efficient production

    Our in-house model puts generation efficiency at the center of the workflow.

  • Room for the full story

    Go from short ads to presenter-led lessons, product demos and longer walkthroughs in the Editor.

Create with Ember
Creator Tutorial

The modes

The perfect ad library for your brand.

Seven AI UGC video modes, one brief. Build the set your campaigns pull from, not one-off clips.

Talking Video

An actor delivers your script straight to camera.

Product in Hand

Your product held, shown, and talked through.

Box Opening

The unboxing beat: reveal, react, recommend.

Ad Remake

Bring a reference ad. Direct an original version.

App Demo

Your real screens, framed by a creator-led hook.

Gameplay Ad

Real gameplay capture with a creator-led hook on top.

Virtual Try-On

A flat garment shot becomes an on-model concept.

Compare all modesOpen the studio

How Fireplace
brings ideas to life.

Start with an actor, an ad format or a template.
Build your story in the Editor, from a short ad to a long-form video.

Find the face of your next ad

Choose your actor.

Find a face and personality that fit your brand. Cast an AI actor from the library, or create your own.

Choose your actor
One idea. Eight ways to create.
Talking Video

Give your script a face and a voice.

Find your creative direction.

Product demos, unboxings, try-ons, talking videos. Choose an ad creative type, or start with an idea of your own.

Explore ad formats
Make room for your story
Your B-roll

Keep your presenter in the story.

Go beyond the short ad.

Build long-form content in the Editor. Bring your presenter, B-roll, captions and audio together, then fine-tune every scene.

Create in the Editor
Find your next creative direction
Skincare
Jewelry
Food & drink
Fashion
Wellness
App demo

A head start on your next ad.

Discover viral-style ad templates in the library. Choose a creative you love, then make it your own with your product, actor and message.

Start with a template

One platform. From the first idea to the final cut.

Start creating

Cast, don't book

Realistic AI actors in creator style, ready to hold your product.

Hooks, scripts, and variations

Spin one brief into competing takes.

Organized takes

Compare output by product and project, not a downloads folder.

Your next campaign. More possibilities.

For brands, app makers, and agencies. Create product demos, customer stories, and video ads—then try new actors, scripts, and styles.

Founder-level support

The people who built the studio answer the support inbox.

Talk to us

Choose a monthly creative rhythm.

Every plan includes every supported production mode. Choose the credit allowance that matches how often your team creates.

Every plan: every production mode · 500+ realistic AI actors · compare and export workspace

Starter

For teams beginning a repeatable creative testing cadence.

$99per month

2,500 credits each month

Choose Starter
Weekly production

Pro

For brands producing and reviewing UGC creative every week.

$250per month

6,750 credits each month

Choose Pro

Max

For teams and agencies running production at higher volume.

$500per month

15,000 credits each month

Choose Max

500M+ views

with videos made with our AI actors, across TikTok, Instagram and YouTube.

Shown below: previews from the AI actor catalog — the cast behind those campaigns, not the ads themselves.

Questions before you start

What does FireplaceUGC make?

Creator-style video ads and image stills made with AI actors from your product, script and direction — vertical 9:16 for paid social, plus 16:9 long-form and content videos built in the editor. Every take is organized by product and project in one Studio workspace, ready to download and run in your own channels.

What kinds of ads can I make?

Seven guided modes — Talking Video, Product in Hand, Box Opening, Ad Remake, App Demo, Gameplay Ad and Virtual Try-On — each built around different inputs: a product photo, a script, app or gameplay footage, or a reference ad to direct an original version of. Or skip the modes and generate an ad straight from a prompt, choosing the model you want.

Who are the actors, and can I make my own?

A catalog of 500+ realistic AI actors, plus custom actors you create for your workspace from a photo, a scan or a prompt. All of them are synthetic — no real person performed your script — so disclose AI content wherever your ad platform or market expects it.

Do I own the videos?

Yes. Everything you generate is yours to run in paid and organic ads on any channel, with no royalties and no approval from us, and it stays yours after you cancel. Catalog actors are shared across customers, not exclusive to your brand.

Does FireplaceUGC publish or track my ads?

No. It builds the creative. You upload the takes to your own ad accounts, run the test there, and bring what you learn back into the next round.

Better creative starts with the next idea.

Create realistic UGC that earns attention, and build the ad library your campaigns pull from. More to test, every week.

Create your first adWatch how it works

Pricing on the page · cancel anytime · no minimum term