AI UGC creative studio for performance teams
FireplaceUGC turns product photos, scripts, and reference videos into creator-led AI UGC ads. Cast an AI actor, compare different hooks in one workspace, and export videos for TikTok, Instagram, and YouTube.
500M+ aggregate views across ads made with our AI actors
From $99/month · cancel anytime · no minimum term
OUR FLAGSHIP AVATAR MODEL
Meet Ember.
Go beyond short clips.
Turn audio into expressive presenters. Create ads, tutorials and full-length stories in the Fireplace Editor.
Create with EmberThe modes
Seven AI UGC formats for your next ad.
Seven AI UGC video modes, one brief. Build the set your campaigns pull from, not one-off clips.
Talking Video
An actor delivers your script straight to camera.
Product in Hand
Your product held, shown, and talked through.
Box Opening
The unboxing beat: reveal, react, recommend.
Ad Remake
Bring a reference ad. Direct an original version.
App Demo
Your real screens, framed by a creator-led hook.
Gameplay Ad
Real gameplay capture with a creator-led hook on top.
Virtual Try-On
A flat garment shot becomes an on-model concept.
How Fireplace
brings ideas to life.
Start with an actor, an ad format or a template.
Build your story in the Editor, from a short ad to a long-form video.
Find the face of your next ad
Choose your actor.
Find a face and personality that fit your brand. Cast an AI actor from the library, or create your own.
Choose your actorOne idea. Eight ways to create.
Talking Video
Give your script a face and a voice.
Find your creative direction.
Product demos, unboxings, try-ons, talking videos. Choose an ad creative type, or start with an idea of your own.
Explore ad formatsMake room for your story
Your B-rollKeep your presenter in the story.
Go beyond the short ad.
Build long-form content in the Editor. Bring your presenter, B-roll, captions and audio together, then fine-tune every scene.
Create in the EditorFind your next creative direction
SkincareJewelry
Food & drink
Fashion
Wellness
App demoA head start on your next ad.
Discover viral-style ad templates in the library. Choose a creative you love, then make it your own with your product, actor and message.
Start with a templateCast, don't book
Realistic AI actors in creator style, ready to hold your product.
Hooks, scripts, and variations
Spin one brief into competing takes.
Organized takes
Compare output by product and project, not a downloads folder.
AI UGC ads for brands and agencies.
For brands, app makers, and agencies. Create product demos, customer stories, and video ads—then try new actors, scripts, and styles.
AI UGC for DTC brandsAI UGC for agenciesVideo ads for SaaSExplore AI UGC examples
AI UGC pricing for your production pace.
Every plan includes every supported production mode. Choose the credit allowance that matches how often your team creates.
Every plan: every production mode · 500+ realistic AI actors · compare and export workspace
Starter
For teams beginning a repeatable creative testing cadence.
$99per month
2,500 credits each month
Ember video generation
52 minutes per month
Forge 10 min · Ruby 8 min
Estimated from credits used only on Ember. Subject to usage limits and selected settings.
Choose StarterPro
For brands producing and reviewing UGC creative every week.
$250per month
6,900 credits each month
Ember video generation
143 minutes per month
Forge 28 min · Ruby 23 min
Estimated from credits used only on Ember. Subject to usage limits and selected settings.
Choose ProMax
For teams and agencies running production at higher volume.
$500per month
15,000 credits each month
Ember video generation
312 minutes per month
Forge 62 min · Ruby 50 min
Estimated from credits used only on Ember. Subject to usage limits and selected settings.
Choose MaxFully managed
$4,500per month
Content tailored to your brand every month, made and run for you. We scope the volume with you on a call.
- Dedicated account manager
- We handle all creative & generation
- Custom performance reports
- Roadmap priority
- SLA guarantees
Ember, Forge, and Ruby from the same credits
Ember is 0.8 credits per second, Forge is 4, Ruby is 5. Minutes are whole minutes, rounded down. Mix engines from one monthly balance.
| Engine | Starter | Pro | Max |
|---|---|---|---|
| Ember | 52 min | 143 min | 312 min |
| Forge | 10 min | 28 min | 62 min |
| Ruby | 8 min | 23 min | 50 min |
500M+ views
with videos made with our AI actors, across TikTok, Instagram and YouTube.
Shown below: previews from the AI actor catalog — the cast behind those campaigns, not the ads themselves.
Questions before you start
What does FireplaceUGC make?
Creator-style video ads and image stills made with AI actors from your product, script and direction — vertical 9:16 for paid social, plus 16:9 long-form and content videos built in the editor. Every take is organized by product and project in one Studio workspace, ready to download and run in your own channels.
What kinds of ads can I make?
Seven guided modes — Talking Video, Product in Hand, Box Opening, Ad Remake, App Demo, Gameplay Ad and Virtual Try-On — each built around different inputs: a product photo, a script, app or gameplay footage, or a reference ad to direct an original version of. Or skip the modes and generate an ad straight from a prompt, choosing the model you want.
Who are the actors, and can I make my own?
A catalog of 500+ realistic AI actors, plus custom actors you create for your workspace from a photo, a scan or a prompt. All of them are synthetic — no real person performed your script — so disclose AI content wherever your ad platform or market expects it.
Do I own the videos?
Yes. Everything you generate is yours to run in paid and organic ads on any channel, with no royalties and no approval from us, and it stays yours after you cancel. Catalog actors are shared across customers, not exclusive to your brand.
Does FireplaceUGC publish or track my ads?
No. It builds the creative. You upload the takes to your own ad accounts, run the test there, and bring what you learn back into the next round.
Better creative starts with the next idea.
Create realistic UGC that earns attention, and build the ad library your campaigns pull from. More to test, every week.
Pricing on the page · cancel anytime · no minimum term