Know what Fireplace handles before the first brief.
Clear expectations make the creative easier to trust, review, and launch. These answers separate what Fireplace produces from what your team still controls.
- Fireplace produces
- Creator led videos, images, hooks, scripts, and reviewable takes.
- Your team decides
- The claim, audience, final approval, publishing, targeting, and budget.
- Results stay external
- Performance and attribution remain in the channels where you run the creative.
The questions that change the buying decision.
Start with the boundary that matters to your team. Every answer stays visible in the page source and works without JavaScript.
What is an AI UGC ad?
A paid-social video ad in the style of user-generated content — a creator talking to camera, showing a product, or reacting — where the presenter is an AI-generated actor instead of a filmed person. Brands use them to produce many vertical 9:16 variants of one concept quickly, then test which variant earns attention in their own ad account.
What does FireplaceUGC make?
Creator-style video ads and image stills made with AI actors from your product, script and direction — vertical 9:16 for paid social, plus 16:9 long-form and content videos built in the editor. Every take is organized by product and project in one Studio workspace, ready to download and run in your own channels.
What kinds of ads can I make?
Seven guided modes — Talking Video, Product in Hand, Box Opening, Ad Remake, App Demo, Gameplay Ad and Virtual Try-On — each built around different inputs: a product photo, a script, app or gameplay footage, or a reference ad to direct an original version of. Or skip the modes and generate an ad straight from a prompt, choosing the model you want.
Who are the actors, and can I make my own?
A catalog of 500+ realistic AI actors, plus custom actors you create for your workspace from a photo, a scan or a prompt. All of them are synthetic — no real person performed your script — so disclose AI content wherever your ad platform or market expects it.
Do I own the videos?
Yes. Everything you generate is yours to run in paid and organic ads on any channel, with no royalties and no approval from us, and it stays yours after you cancel. Catalog actors are shared across customers, not exclusive to your brand.
How does pricing work?
Plans start at $99/month and include monthly credits. Rendering a take spends credits based on mode, duration, resolution and actor count; drafting scripts is free, failed renders refund their credits automatically, and credit packs top up the balance without changing your plan.
Can I cancel anytime?
Yes. Plans are month to month with no minimum term. Cancel from account settings, keep access until the end of the period you paid for, and keep everything you already made.
Does FireplaceUGC publish or track my ads?
No. It builds the creative. You upload the takes to your own ad accounts, run the test there, and bring what you learn back into the next round.
Ready to turn the next brief into a set of takes?
Choose a mode, cast the actor, and keep every variation connected to the same creative decision.