AI UGC ads that actually show your software.
Hook with the creator. Prove it with the product.
Turn your real SaaS footage into creator-led ads that show the workflow while explaining why it matters. Create feature demos, problem-first hooks, use-case ads, product launches, comparisons, and new creative angles without recording the product again for every ad.
Built for software
Don’t explain the feature. Show what it does.
Software is hard to sell when the product never appears. Show the dashboard, the workflow, the automation, the before-and-after process, or the three clicks that replace twenty minutes of work. Fireplace combines creator-led UGC with your actual software footage so people can hear the story and see the product working at the same time.
Creator for the hook. Product for the proof.
Put the actual software inside the ad.
App Demo
Put the actual software inside the ad.
Bring your screen recording and build creator-led UGC around it. The creator introduces the problem, explains the workflow, and guides attention while your real product stays on screen.
Great for: Feature demos · SaaS walkthroughs · use cases · product launches · automation demos · onboarding · paid social
Explore App DemoTalking Video
When the message should lead.
Create direct-to-camera videos for problems, offers, announcements, comparisons, opinions, and category education. Use the creator when the idea matters more than showing every screen.
Great for: Problem hooks · founder-style ads · offers · category education · announcements · audience-specific messaging
Explore Talking VideoAd Remake
Start with an ad direction instead of an empty prompt.
Bring a SaaS ad, UGC concept, or creative structure you already like and rebuild the direction around your own product, creator, screen footage, and script.
Great for: Proven structures · creative iteration · competitor inspiration · new hooks · campaign expansion
Explore Ad Remake
One product demo. A lot more than one ad.
The software can stay exactly the same. Change what you want the audience to notice.
Problem-first
“If your team is still doing this manually, watch this.”
Feature-first
“This is probably the feature I’d show someone first.”
Before / after
“This used to take us five different steps. Now it’s basically this.”
Role-specific
“If you manage client reporting every week, this is worth seeing.”
Hidden feature
“The main product is useful, but this little feature is what caught my attention.”
Automation angle
“Watch what happens after I do this once.”
Comparison angle
“You could keep doing it this way… or just do this.”
Record the product once. Explore more ways to sell it.
Creative playbooks for SaaS
The mode determines how the video gets made. The playbook determines why someone should stop, keep watching, or send it. Start with one repeatable idea, then produce distinct hooks and takes around it.
- Expert point of viewNative fit
Rank the workflow mistakes
“The three steps teams keep doing manually for no good reason.”
Why it earns attention: The opinion is useful even before the product appears, which makes it more sendable inside a team.
- Recurring seriesStrong fit
One workflow teardown a week
“Here is where this process loses ten minutes every time.”
Why it earns attention: A recognizable teardown format can follow roles, use cases, and releases.
- Social-first conceptStrong fit
Let the interface prove the claim
“Show the before state, the real action, and the result without hiding the product.”
Why it earns attention: The idea is legible and the software—not generic AI language—carries the proof.
The best software ads make the value visible.
Don’t only say “We automate reporting.” Show the report being created. Don’t only say “Manage everything in one place.” Show the dashboard. Don’t only say “Save time.” Show the workflow getting shorter. Don’t only say “AI does the work for you.” Show what happens after the click.
- Show the problem.
- Show the workflow.
- Show the feature.
- Show what happens next.
Make the software the proof.
The line this category holds
Your product. Your proof. Your review.
Bring your own approved product footage, feature descriptions, performance claims, pricing, and campaign direction. Fireplace gives you production tools; your team remains responsible for substantiation, customer permissions, disclosure, and final creative review. A synthetic presenter must not be presented as a real customer or named employee.
Questions from SaaS teams
- Can I use my actual software recording?
- Yes. App Demo is designed around combining your real product footage with creator-led video.
- Does Fireplace recreate my software with AI?
- No. Your actual screen footage can stay at the center of the ad while Fireplace handles the creator-led layer around it.
- Can I use one recording across different ads?
- Yes. Keep the product footage consistent while changing hooks, creators, scripts, audiences, and creative directions.
- Can I make ads for different buyer personas?
- Yes. The same product demo can be reframed around different roles, problems, features, or use cases.
- Can I bring an existing SaaS ad as inspiration?
- Yes. Ad Remake lets you start from a reference creative and rebuild the direction around your own software.
- Can I make videos without showing the product?
- Yes. Talking Video works for problem hooks, offers, announcements, opinions, and other direct-to-camera concepts.
- Can I use my own scripts?
- Yes. Bring your own approved scripts, product messaging, offers, feature descriptions, and campaign direction.
Your software already does the interesting part. Show it.
Show the problem. Show the workflow. Show the feature. Show what happens next. Then change the creator, hook, audience, and story around it.
From $99/month · cancel anytime · no minimum term