AI UGC for DTC brands that test every week
From customer insight to testable creator-led concepts, without waiting on a production cycle.
DTC brands already have the raw material for strong ads: reviews, support tickets, return reasons, the questions customers ask before buying. FireplaceUGC turns that insight into creator-led concepts in the formats that suit physical products, so a new angle can go from idea to test in days rather than weeks.
Built for
Growth and acquisition leads
Paid social is your main channel and creative fatigue sets the pace.
Creative leads
You have more customer insight than produced ads.
Founders
You run the ads yourself and need creator-style video without a creator programme.
When to use it
- You sell a physical product direct to consumers.
- Customer reviews and questions give you angles you have not tested.
- Waiting for creator deliverables slows your testing cadence.
How it works
From product truth to a test-ready set
Production runs in whichever of the production modes proves the idea most clearly.
- 01
Mine customer insight
Pull the exact phrases from reviews, support and post-purchase surveys.
- 02
Turn one into a product truth
Choose the belief that, if a prospect held it, would make them buy.
- 03
Pick the format
Product in hand for presentation, unboxing for first impression, talking video for objections.
- 04
Produce a small set
Three to six takes, one variable each, organised under the product.
- 05
Test and feed back
Read results per variable and bring the lesson into the next brief.
Angles and hooks to start from
- Review quote
- “Someone left a review saying [quote], and honestly, same.”
- Return reason, answered
- “If you’re worried it won’t fit, here’s how sizing actually works.”
- Routine
- “Here’s where this fits in my day.”
- Offer
- “This is the bundle I’d buy if I were starting again.”
Quality and testing checklist
- 01
Every hook traced to real customer language.
- 02
Product, pack and claims match the product page exactly.
- 03
One variable per take so results are readable.
- 04
Disclosure checked for each platform and market you run in.
Questions buyers ask
- Which DTC categories does this suit?
- Physical products with a clear pack or form: skincare, beauty, supplements, food and drink, home goods, accessories and gadgets.
- Do I need to send products anywhere?
- No. Product images and a script are enough to produce creator-led takes.
- How fast can a new angle be tested?
- Production is minutes per take once the script is set; the time that remains is your own review and ad-account setup.
- What does it cost?
- Plans are published on the pricing page and billed in credits. Lip-synced talking video on our Ember model costs 1 credit per second.
Related guides and modes
Build the next test around one clear idea.
Keep the brief connected while you change the hook, actor, proof or offer one decision at a time.