AI UGC ads for food, drinks & restaurants
Put what you’re selling in someone’s hands.
Turn packaged products, drinks, menu launches, seasonal drops, and new flavors into creator-led ads built for TikTok, Instagram, Reels, and paid social.
Built for products people want to try
Make it look like something worth ordering.
Food and beverage creative doesn’t start with a marketing claim. It starts with the product: the can someone pulls from the fridge, the snack they open on camera, the coffee they keep talking about, the new menu item they drove across town to try, or the flavor everyone suddenly seems to have. Fireplace helps turn those moments into creator-led ads without organizing another shoot every time the product, offer, or campaign changes.
Show the product. Give people a reason to try it.
Put what you’re selling inside the ad.
Product in Hand
Put the product directly into the creator’s performance.
Upload your packaged food or beverage and create UGC where the creator naturally holds, introduces, and talks about the product.
Great for: Beverages · snacks · coffee · candy · sauces · packaged foods · new flavors · product launches
Explore Product in HandTalking Video
Turn the recommendation into the hook.
Use realistic creator-style presenters for direct-to-camera ads around launches, offers, new menu items, flavors, restaurant concepts, and product stories.
Great for: Restaurant launches · new menu items · recommendations · promotions · local campaigns · brand stories
Explore Talking VideoBox Opening
Make the reveal part of the ad.
Turn bundles, variety packs, subscription boxes, PR packages, gift sets, and delivery orders into creator-led unboxing concepts.
Great for: Bundles · variety packs · subscriptions · delivery · gifting · new product drops
Explore Box OpeningAd Remake
See a food ad you wish was yours? Start there.
Bring a reference creative and rebuild the concept around your own restaurant, food product, beverage, creator, and offer.
Great for: Trending concepts · proven structures · campaign iteration · new launches · seasonal creative
Explore Ad Remake
One product. A lot of reasons to crave it.
You don’t need to reinvent the brand for every new ad. Change the reason someone stops.
New-drop angle
“Okay, they just launched a new flavor and this is the one I’d try first.”
Recommendation angle
“If you’re ordering from here, this is what I’d get.”
Ritual angle
“This has officially become part of my 3PM routine.”
Curiosity angle
“I kept seeing this everywhere, so here’s what it actually is.”
Flavor angle
“If you’re the person who always orders mango, look at this.”
Convenience angle
“This is what I keep around when I don’t have time to make anything.”
Offer angle
“If you’ve been meaning to try this place, they’re running this right now.”
The menu changes. Your production doesn’t have to start over.
Creative playbooks for food, beverage & restaurants
The mode determines how the video gets made. The playbook determines why someone should stop, keep watching, or send it. Start with one repeatable idea, then produce distinct hooks and takes around it.
- Humor and skitsSelective fit
The order everyone steals
“They said they did not want anything—and then this arrived.”
Why it earns attention: A familiar social tension gives people an obvious person to send it to.
- Visual spectacleSelective fit
Turn the reveal into an event
“Begin close enough that the texture fills the frame, then reveal the full product.”
Why it earns attention: A clear visual payoff earns the next second before the offer appears.
- Recurring seriesStrong fit
One menu reaction every week
“A new item, one honest first impression, one reason to order it.”
Why it earns attention: The repeatable structure keeps launches and seasonal drops connected.
The menu changes. Your production doesn’t have to start over.
A restaurant doesn’t have one product. It has a constantly changing creative calendar: new menu items, new locations, limited-time offers, seasonal drinks, happy hours, lunch specials, delivery promotions, grand openings, and collaborations. Fireplace gives restaurant teams, franchise groups, and agencies another way to turn those moments into creator-led social creative.
- New menu item.
- New location.
- Limited-time offer.
- Seasonal drink.
- Happy hour.
- Delivery promotion.
New product. New flavor. New location. New ad.
The line this category holds
Your product. Your offer. Your review.
Bring your own approved product information, menu details, offers, pricing, allergen language, and brand direction. Fireplace gives you production tools; your team remains responsible for substantiation, labeling, age or location restrictions, permissions, and final creative review before publication.
Questions from food, beverage & restaurant teams
- Can the creator hold my actual packaged product?
- Yes. Product in Hand is designed around placing your uploaded product inside the creator’s performance.
- Does Fireplace work for restaurants too?
- Yes. Restaurant teams can use creator-led formats for menu launches, offers, openings, seasonal campaigns, recommendations, and other social concepts.
- Can I create ads for different flavors or SKUs?
- Yes. Keep the campaign structure consistent while changing the product, creator, hook, offer, or creative direction.
- Can we advertise multiple restaurant locations?
- Yes. Location-specific scripts, offers, and campaign directions can be produced as separate takes while keeping the broader concept consistent.
- Can I bring a food or restaurant ad I already like?
- Yes. Use Ad Remake to start from a reference concept and rebuild the direction around your own brand.
- Can I use my own scripts and offers?
- Yes. Bring the messaging, promotions, product information, and brand direction your team has already approved.
Give people something they want to try.
New product. New flavor. New item. New location. New offer. Turn each one into another reason to stop scrolling.
From $99/month · cancel anytime · no minimum term