AI UGC ads for fashion & apparel
Don’t just show the piece. Show the look.
Create creator-led fashion ads around your actual products — from try-on concepts and styling hooks to collection launches, product stories, and reference-ad remakes.
Fashion creative built around the product
A flat product image can tell someone what you’re selling. Creative has to do more.
Put the piece on a creator. Style it around an occasion. Introduce the drop. Build a hook around the design. Show another way to wear it. Or take an ad concept you already like and rebuild it around your collection. Fireplace turns product imagery into more ways to sell the look.
One product. More ways into the story.
Bring the product into the performance.
Ad Remake
Bring the reference. Make it yours.
Start from a fashion ad, UGC concept, or creative structure you already like and rebuild the direction around your own products, creator, and message.
Great for: Proven concepts · campaign iteration · new collection angles · creative inspiration
Explore Ad RemakeTalking Video
Give the collection a voice.
Use realistic creator-style presenters for direct-to-camera hooks, styling commentary, drop announcements, product stories, and offers.
Great for: Launch hooks · styling tips · product stories · offers · trend-led creative
Explore Talking VideoProduct in Hand
For the products that belong in their hands.
Create creator-led ads around bags, shoes, jewelry, accessories, sunglasses, and other fashion products that benefit from being physically shown inside the performance.
Great for: Accessories · bags · footwear · jewelry · product reveals · details
Explore Product in Hand
One piece. Different ways into the story.
Keep the product consistent and change the reason someone stops scrolling.
Styling angle
“This is exactly how I’d style this for dinner without making it feel too dressed up.”
Occasion angle
“If you need something for vacation that doesn’t look like every other vacation outfit…”
Drop angle
“This is the piece from the new drop I would grab before anything else.”
Detail angle
“The reason this looks so much better on is this part right here.”
Outfit angle
“I built the whole outfit around this one piece.”
Problem angle
“Finding a basic that doesn’t actually look basic is harder than it should be.”
A product page shows what it is. Creative shows what it could look like.
Creative playbooks for fashion & apparel
The mode determines how the video gets made. The playbook determines why someone should stop, keep watching, or send it. Start with one repeatable idea, then produce distinct hooks and takes around it.
- Social-first conceptStrong fit
One piece, three lives
“The same piece for work, dinner, and the weekend.”
Why it earns attention: A simple visual rule makes the styling idea instantly understandable and reusable across SKUs.
- Visual spectacleSelective fit
Make the reveal the hook
“Start on one detail, then reveal the full look in motion.”
Why it earns attention: The transformation gives viewers a reason to stay through the payoff.
- Recurring seriesStrong fit
Style one piece every week
“One hero SKU, one new occasion, one new creator.”
Why it earns attention: A repeatable premise creates continuity without making every post look identical.
How do I show the product in the life around it?
The outfit. The occasion. The styling. The creator. The accessories. The way the piece enters the story. Fireplace gives you different ways to take the same product and put it into creative people can actually picture themselves wearing.
- The outfit.
- The occasion.
- The styling.
- The creator.
- The accessories.
- The way the piece enters the story.
Show the product in the life around it.
The line this category holds
Your product. Your message. Your review.
Bring your own approved product language, campaign messaging, styling direction, and offers. Fireplace gives you production tools; your team remains responsible for reviewing product details, permissions, and final creative before publication.
Questions from fashion brands
- Can I use my actual product imagery?
- Yes. Product in Hand and Ad Remake can use your product or reference inputs to shape creator-led fashion creative. Review product details and the final cut before publishing.
- Can I use different creators with the same product?
- Yes. Keep the product consistent while exploring different presenters, occasions, hooks, and creative directions.
- Can I bring a fashion ad I already like?
- Yes. Ad Remake lets you start with a reference creative and rebuild the direction around your own product, creator, and campaign.
- Does Fireplace work for accessories too?
- Yes. Bags, shoes, jewelry, sunglasses, and similar products can work especially well with Product in Hand and creator-led formats.
- Can I use Fireplace for collection launches?
- Yes. Create different launch hooks, product stories, styling directions, and creator-led concepts around the same collection.
- Can I use my own scripts and campaign messaging?
- Yes. Bring your own approved scripts, hooks, offers, and creative direction, then review the generated output before release.
One collection can become a lot more than one campaign.
Wear it. Style it. Talk about it. Remake it. Then find the direction worth pushing further.
From $99/month · cancel anytime · no minimum term