AI UGC ads for home, furniture & decor
Turn the product into something people can picture in their home.
Create creator-led ads around furniture, decor, kitchenware, bedding, organization, appliances, and everyday home products — without rebuilding the production every time you want a new angle.
Home creative built around the product
A product photo shows what it is. Creative shows why someone wants it.
Home products are rarely bought in isolation.
People picture the room. The setup. The problem it solves. How it fits their style. What arrives in the box. What changes once they have it.
Fireplace helps turn the same product into different creator-led stories built around those reasons to buy.
Show more than the SKU. Sell the life around it.
What can you create?
Ad Remake
Start from a home ad you already like.
Bring a reference creative and rebuild the direction around your own product, creator, script, and brand.
Great for: Furniture ads · styling concepts · product demonstrations · proven structures · new campaign directions
Explore Ad RemakeProduct in Hand
Put smaller home products directly into the creator’s performance.
Create creator-led ads where decor, organizers, kitchen tools, cleaning products, accessories, and other home goods appear naturally in-hand.
Great for: Kitchenware · organization · decor · cleaning · accessories · everyday home products
Explore Product in HandTalking Video
Let the creator sell the idea behind the product.
Use realistic creator-style presenters for recommendations, styling hooks, problem-first concepts, product stories, offers, and explainers.
Great for: Home upgrades · styling advice · product discovery · problem hooks · offers · launches
Explore Talking VideoBox Opening
Make the arrival part of the ad.
Turn packaging, delivery, bundles, sets, and first impressions into creator-led reveal concepts.
Great for: Bedding · decor · cookware · appliances · bundles · new product launches
Explore Box Opening
One product. Different reasons to bring it home.
Keep the product. Change the story around it.
The upgrade angle
“This is one of those small changes that makes the whole room feel better.”
Turn the product into an easy improvement.
The problem angle
“If this corner of your house always ends up looking like this, look at this.”
Start with the frustration before introducing the solution.
The styling angle
“I would build this entire space around this piece.”
Make the design itself the hook.
The space-saving angle
“If you live somewhere without a ton of room, this makes so much sense.”
Frame the same product around a specific living situation.
The setup angle
“This looked way more complicated online than it actually is.”
Use setup or ease of use to remove hesitation.
The detail angle
“It’s this little part that makes it look so much more expensive.”
Turn a material, finish, feature, or design detail into the story.
The reveal angle
“Okay, this is what it actually looks like out of the box.”
Make the first interaction the creative.
Furniture isn’t the only opportunity.
Creative playbooks for home & furniture
The mode determines how the video gets made. The playbook determines why someone should stop, keep watching, or send it. Start with one repeatable idea, then produce distinct hooks and takes around it.
- Expert point of viewNative fit
Rank the room decisions
“Three layout choices that make a small room feel harder to use.”
Why it earns attention: Useful design judgment gives the viewer a reason to save or send the idea.
- Social-first conceptStrong fit
Sell the life around the object
“Start with the cramped, awkward, or unfinished space before showing the product in context.”
Why it earns attention: The audience recognizes the situation before it sees the solution.
- Visual spectacleSelective fit
Make setup the payoff
“Turn assembly, transformation, or a surprising scale reveal into the first visual event.”
Why it earns attention: A visible transformation creates curiosity while the product remains the evidence.
People aren’t buying a chair. They’re buying where the chair goes.
They’re not buying another organizer. They’re buying a cleaner counter. They’re not buying a lamp. They’re picturing the room with it turned on. They’re not buying cookware. They’re imagining what they’ll make with it.
The product is what you sell. The context is why someone cares. Fireplace gives you more ways to build that context into the ad.
The line this category holds
Keep the product details accurate.
Dimensions, materials and safety certifications stated in an ad must match the product. A generated depiction of scale is not a substitute for the dimensions on the product page, and misleading scale is a returns problem before it is a legal one.
Questions from home & furniture brands
- Can I use my own product imagery?
- Yes. Bring your product assets into the Fireplace workflow and build the campaign around your actual product and brand direction.
- Can I make ads for smaller home products?
- Yes. Product in Hand is especially useful for decor, kitchenware, organizers, household products, and other items that naturally belong inside a creator’s performance.
- Can I bring an existing home or furniture ad as inspiration?
- Yes. Ad Remake lets you start from a reference creative and rebuild the direction around your own product.
- Can I use the same product with different creators?
- Yes. Keep the product consistent while changing the actor, hook, script, audience, and creative direction.
- Can Fireplace work for a full collection?
- Yes. Create separate concepts around hero products, individual SKUs, launches, styling directions, and different parts of the collection.
- Can I bring my own scripts and brand messaging?
- Yes. Use your approved product descriptions, offers, scripts, features, and campaign direction.
Give people more ways to picture it at home.
Change the creator. Change the use case. Change the problem. Change the style. Change the story. Keep the product.
From $99/month · cancel anytime · no minimum term