AI UGC ads that actually show your app.
Hook with the creator. Prove it with the product.
Turn your real app footage into creator-led ads where people can see what the product does while hearing why it matters. Build app demos, feature walkthroughs, problem-first hooks, launch ads, and new creative angles without rebuilding the campaign every time.
Built for app creative
Don’t describe the app. Put the screen in the ad.
Most apps are easier to understand when people can actually see them: the interface, the interaction, the feature, the workflow, and the result on screen. Fireplace combines realistic creator-style delivery with your actual app footage so the presenter can carry the hook while the product carries the proof.
Make the app part of the ad — not B-roll behind it.
Creator for the story. Product for the proof.
App Demo
Creator-led UGC built around your real app footage.
Bring your screen recording and use it as the center of the creative. The creator introduces the problem, explains what matters, and guides the viewer through what’s happening on screen.
Great for: App installs · feature launches · walkthroughs · use cases · onboarding concepts · product education
Explore App DemoTalking Video
When the message should lead.
Use a creator-style presenter for hooks, offers, announcements, comparisons, use cases, and other concepts that don’t need the interface on screen the entire time.
Great for: Hooks · offers · problem-first concepts · launch announcements · audience-specific messaging
Explore Talking VideoAd Remake
Start from an ad concept you already like.
Bring a reference creative and rebuild the direction around your own app, creator, script, and product footage.
Great for: Proven structures · new hooks · campaign iteration · new creative directions
Explore Ad Remake
One app. More ways to sell the reason to download it.
You don’t need a different product for every ad. Change the reason someone should care.
Problem-first
“If you’re still doing this manually, watch what happens here.”
Feature-first
“This is the feature I’d show someone first.”
Show-me
“Here’s what this app actually does.”
Use-case
“If you use your phone for this every day, this is worth seeing.”
Speed
“This takes about three taps.”
Hidden feature
“Most people would download this for one thing. This is the part I’d look at.”
Show the tap. Show the feature. Show what happens next. Let the creator explain why it matters.
Creative playbooks for mobile apps
The mode determines how the video gets made. The playbook determines why someone should stop, keep watching, or send it. Start with one repeatable idea, then produce distinct hooks and takes around it.
- Expert point of viewNative fit
Show the shortcut
“Three things people still do manually that this workflow replaces.”
Why it earns attention: Useful product education is easy to send to someone with the same problem.
- Recurring seriesStrong fit
Hidden feature of the week
“The feature most users miss on their first day.”
Why it earns attention: A stable format gives every release and workflow a place in the content calendar.
- Social-first conceptStrong fit
Problem first, screen second
“Name the frustrating task, then let the real interface prove the faster path.”
Why it earns attention: The audience recognizes the pain before the product demonstration begins.
The creator gets attention. The app proves the point.
A creator can tell someone, “This app makes planning easier.” Or you can put the actual workflow on screen. The second gives the audience something to judge for themselves. Fireplace lets you do both in the same creative.
- Creator for the story.
- Product for the proof.
Keep your actual product footage inside the creative.
The line this category holds
Your product. Your message. Your review.
Bring your own app footage, approved product language, pricing, feature descriptions, and campaign direction. Fireplace gives you production tools; your team remains responsible for app-store claims, performance statements, permissions, and final creative review. Keep demos faithful to the current product experience.
Questions from mobile app teams
- Can I use my actual app footage?
- Yes. App Demo is designed around combining your real app screens or screen recordings with creator-led video.
- Does the actor replace my screen recording?
- No — and that’s the point. The creator carries the hook and explanation while your actual product footage shows the experience.
- Can I use the same app recording with different actors?
- Yes. Keep the product footage consistent while changing creators, hooks, scripts, and creative directions.
- Can I bring an existing app ad as a reference?
- Yes. Ad Remake lets you start from a reference creative and rebuild the direction around your own app and campaign.
- Can I create direct-to-camera ads without showing the app?
- Yes. Talking Video works for hooks, offers, announcements, explainers, and other creator-led concepts.
- Which public modes work for app campaigns?
- Use App Demo when the screen is the proof, Talking Video when the message should lead, or Ad Remake when you have a reference direction to rebuild around your app.
Your app already does the interesting part. Show it.
Change the hook. Change the creator. Change the use case. Change the story. Keep the product on screen.
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