An AI UGC ad generator that starts with the idea
Turn product truths into creator-led ad concepts your team can actually test.
Most AI video tools start at the render button. FireplaceUGC starts one step earlier: what the product is true about, which hook carries that truth, and which production format proves it. The generator is the last step of that workflow, not the first, which is why the output is a reviewable set of concepts rather than a pile of clips.
Built for
Creative strategists
You write the angles and need them produced fast enough to test while they are still relevant.
Paid-social managers
You need fresh creative on a weekly cadence without a production calendar in the way.
Founders running their own ads
You know the product truth and need it turned into believable creator-led ads.
When to use it
- You are evaluating whether an AI workflow can carry part of your creative testing.
- You have a product truth, a script, or one of your own ads as a starting point.
- You need several formats from one brief, not one format many times.
How it works
From product truth to a test-ready set
Production runs in whichever of the production modes proves the idea most clearly.
- 01
Bring one input
A product page, a script, or an ad you own. Each is a valid starting point for a brief.
- 02
Name the product truth
State the one belief the ad should create. Hooks and angles are built around it.
- 03
Choose a production mode
Talking video, product in hand, unboxing, app demo, gameplay, ad remake or try-on: pick the one that proves the truth.
- 04
Generate a comparable set
Produce a handful of takes that differ by one decision each, organised under the same brief.
- 05
Review before anything spends
Check words, product details and disclosure, then export 9:16 for your ad account.
Angles and hooks to start from
- Product truth
- “Nobody tells you this about [category] until you’ve already bought the wrong one.”
- Audience objection
- “I was sure it wouldn’t work for someone like me.”
- Moment of use
- “This is the exact moment I stopped reaching for the old one.”
- Offer framing
- “Here’s what you actually get for the price.”
Quality and testing checklist
- 01
Every take maps back to one written product truth.
- 02
The format was chosen for the proof it provides, not by default.
- 03
Scripts contain only claims you can substantiate.
- 04
Each take is reviewed frame by frame before export.
Questions buyers ask
- What does an AI UGC ad generator produce?
- Vertical, creator-style video ads performed by AI actors from your script and product assets, ready for review and export.
- What do I need to start?
- A product page or images, plus either a script, an angle, or one of your own ads to use as a reference.
- Which formats can it make?
- Talking video, product in hand, box opening, app demo, gameplay, ad remake and virtual try-on. Each has its own mode page.
- Do I need a finished script?
- A script or a clear angle. The strongest results come from a product truth you supply and a script you approve before rendering.
- What does it cost?
- Plans are published on the pricing page and billed in credits. Lip-synced talking video on our Ember model costs 1 credit per second.
Build the next test around one clear idea.
Keep the brief connected while you change the hook, actor, proof or offer one decision at a time.